It’s split into two simple columns: on the left there is a picture depicting two kayakers navigating Maligne Lake, Alberta, which rests beneath Llysfran Peak, Mt. Charlton and Mt. Unwin.* Meant to conjure up a sense of pride in our nation’s vast, pristine and resource-laden wilderness, the image instead gave me another thought altogether: how many bars are those people getting on their phones?
I hope those paddlers have experience in the back country, because if they needed to call for back up around Maligne Lake, they’d find that there is no wireless service there at all, despite its popularity as a tourist destination.
With imagery on the left, the substance (so to speak) of the ad is in the right hand column, where a comparison is drawn between two public resources: spectrum and water. Bell, Rogers, and Telus argue that Canadians would be outraged “if the government let a giant foreign corporation buy up half of Canada’s water.”  They say we should be similarly indignant about the prospect of a foreign company getting its hands on Canadian spectrum, since “like water, Canada’s airwaves are a limited, precious natural resource.”
The ad goes on to suggest that the government’s rules “could put half of this national resource under foreign ownership and control,” which means, to drive home the message, that “Canadians should be outraged.” 
Will foreign competition bring down prices in the long term? This question is up for debate (See here and here)**. One thing that’s certain, however, is this: Canadians are fed up with the status quo.
More and more of us are trading in our landlines for wireless phones. This change is so pronounced that it’s not hard to imagine wireless voice and data services replacing landlines for many Canadians over the course of the 21st century. In a 2011 article entitled “The Next Broadband Revolution,” experts Catherine Middleton and Jock Given argued: “wireless broadband can not only compete with fiber networks in the short term, but that it may become the longer-term broadband solution of choice.”***
Today, the CRTC refrains from regulating the rates we pay for wired and wireless services where it deems the market to be competitive. But for most of the 20th century, policy makers recognized that promoting competition was just one of many tools available for creating balanced telecom policy, and there were strict regulations in place to protect the public interest “for the social and economic benefit of all Canadians.” The CRTC and its predecessors, as well as provincial utilities boards strove to ensure universal availability and affordability of telecommunications services by using such measures as rate of return and price regulation – just like the rules for, you guessed it – running water.
Right now we’re paying high prices for wireless services that rarely live up to advertised standards, and often wind up costing more than expected to boot (due to added on fees for long distance, data overages, and roaming, for instance). A tightly knit group of large companies has got exclusive control over 85% of the portion of our nation’s spectrum resource that’s allocated to telecommunications. Control over spectrum translates into dominance of the wireless market, reflected by the incumbents’ combined share of both revenues and subscribers. In other words, they’ve got the market cornered, and are currently enjoying profit margins of nearly 50% as a result.
It appears Bell, Rogers, and Telus would rather spend a fortune buying advertising that denounces the government’s attempts to provide relief for consumers than risk losing the ability to collect economic rent from customers when faced with the mere possibility of pressure from actually competitive markets.  We trust these companies to make efficient use of our public resources for the social and economic benefit of all Canadians, and this is how they act?
The incumbents must really think of spectrum like water; they’ve been using it to soak Canadians for 30 years! Right now we’re stuck with Bell, Rogers or Telus, but will a foreign corporations’s flavour be better? I’m not so sure. Perhaps it’s time we start thinking about alternatives; let’s turn on the metaphorical tap. The government has been busy for years trying to prime the pump (by courting competition), and in the meantime Canadians are still waiting to see what comes out.
Coming up in part 2 : What’s the government going to do about it?
*Thanks to Reddit users RambleMan and rush22 for finding where the picture was taken!
**These articles appeared alongside each other in this weekend’s Winnipeg Free Press.
*** Quoted in Taylor, Gregory, “Oil in the Ether: A Critical History of Spectrum Auctions in Canada,” Canadian Journal of Communication, Vol 38(1). 2013. pg 124.
No foreign corporation will ever own half of Canada’s spectrum. Straight from George Cope, CEO of BCE: “No incumbent telco in the world will ever be owned, probably, outside its sovereign country.” No foreign corporation will ever own half of the sliver of Canadian spectrum used for telecommunications. What we’re talking about here is the possibility that a foreign company may be able to purchase rights to use up to half of a particular set of frequencies soon to be up for auction, which themselves represent a diminutive amount compared to those already held by Bell, Rogers and Telus.
 Technically, spectrum is a public resource that is not owned by its users, but instead is licensed for use by Industry Canada. Today these licenses are acquired through a structured competitive bidding process (auctions). Companies like Bell, for instance, buy time-limited, geographically specific licenses that give the bearer the right to use spectrum within a defined range of applications. While these rights give spectrum many property-like characteristics, the radio waves remain a public resource. Bell, Rogers and Telus said it best: “Canada’s airwaves are a limited, precious national resource.” [emphasis mine]
 Wind Mobile is owned by Vimpelcom, a Russian telecommunications company headquartered in the Netherlands. Despite having an international subscriber base similar in size to that of Verizon, since 2008 Vimpelcom’s Canadian subsidiary Wind has only been able to claw a vanishingly small amount of subscribers away from Bell, Rogers, and Telus, and operates mainly in Canada’s lucrative urban centres.